Some High-Profile Ways to Market on a Shoe String

Some High-Profile Ways to Market on a Shoe String

Small business often delay or decline to do much-needed marketing activities because they lack the financial resources to do them right. One solution to this dilemma may be the creative use of free samples, low-cost promotions and barter.

Raun R. Mastroberti offers a comforting example for such small businesses: Sometimes, you don’t have to pay cash for professional marketing help.

“The problem with word-of-mouth is that it takes too long,” Mr. Mastroberti, 53-year-old owner of Raun Hairdressers & Day Spa in Willoughby, Ohio, told the Dow Jones wire service. “You have to speed this up somehow.” More…