Some High-Profile Ways to Market on a Shoe String

Some High-Profile Ways to Market on a Shoe String

Small business often delay or decline to do much-needed marketing activities because they lack the financial resources to do them right. One solution to this dilemma may be the creative use of free samples, low-cost promotions and barter.

Raun R. Mastroberti offers a comforting example for such small businesses: Sometimes, you don’t have to pay cash for professional marketing help.

“The problem with word-of-mouth is that it takes too long,” Mr. Mastroberti, 53-year-old owner of Raun Hairdressers & Day Spa in Willoughby, Ohio, told the Dow Jones wire service. “You have to speed this up somehow.” More…

Business Plan Tips That Really Work

Business Plan Tips That Really Work

by David E. Gumpert
NetMarquee Online Services Inc.

Few assignments confronting entrepreneurs are tougher than that of writing a business plan. The assignment typically comes up when businesses must seek financing–and it must be completed quickly, and under pressure.

What follows is an outline of the key practical issues associated with developing a business plan–the length, the key sections, and the writing process.

What Is a Business Plan?

  • A Good Definition: By answering this question, you get a handle on how to handle the tone and direction of your plan. Most fundamentally, a business plan is a document that convincingly demonstrates that your business can sell enough of its product or service to make a satisfactory profit and be attractive to potential backers.It’s a selling document that you write for potential backers. More…