Plan Now for the “Cousin Generation”
by John Ward
For a year, speakers have come to the Family Business Center to say, in one way or another, that a family business thrives when family business members put business concerns ahead of family issues.
But John Ward has other ideas. In order for a business to thrive, he believes, it must incorporate the values and operating structure of the family. “The real issues are family-based issues more than business-based issues. The family is the most important place to focus our attention.”
As an example, Ward, author of Keeping the Family Business Healthy and other books, family business columnist for Nation’s Business, and Professor of Private Enterprise at Loyola University in Chicago described a scenario of a business that has several expansion choices. It could add new product lines within its current geographic territory, buy out a competitor in a foreign country, or develop new market penetration by opening up locations on its own in different parts of the country. More…