Business Plan Tips That Really Work
by David E. Gumpert
NetMarquee Online Services Inc.
Few assignments confronting entrepreneurs are tougher than that of writing a business plan. The assignment typically comes up when businesses must seek financing–and it must be completed quickly, and under pressure.
What follows is an outline of the key practical issues associated with developing a business plan–the length, the key sections, and the writing process.
What Is a Business Plan?
- A Good Definition: By answering this question, you get a handle on how to handle the tone and direction of your plan. Most fundamentally, a business plan is a document that convincingly demonstrates that your business can sell enough of its product or service to make a satisfactory profit and be attractive to potential backers.It’s a selling document that you write for potential backers. More…
Playing With Contextual Complexity: Relational Consultation With Family Businesses (Part I)
by Douglas G. Flemons, Ph.D. and Patricia M. Cole,Ph.D.
Nova Southeastern University
Over the course of ten months in the late 1970s, two of the most important figures in the field of family therapy, Luigi Boscolo and Gianfranco Cecchin (the Milan Associates), worked with Irving Borwick (a corporate director at ITT) and Bruce Reed (from the Grubb Institute in London) to investigate the applicability of Milan systemic family therapy concepts and techniques to business organizations.
The group concluded that there was no simple translation between the worlds of family therapy and organizational consulting; they considered their work with management teams unsuccessful and they disbanded (Borwick, 1986). Borwick (1986) came away from his collaboration with the Milan Associates with the realization that families and business organizations are significantly different systems and that “therapists who enter into business organizations must begin to develop new maps and new roles” (p. 439).
Therapeutic consultation with families and organizational consultation with businesses are each complex processes, requiring different sets of expertise and experience. What then are family therapists to do when they are consulting with a system that is simultaneously a family and a business? Family therapists, along with a variety of other “helpers,” are providing an increasing amount of consultation for family businesses (Robichaux, 1990). But do we have the necessary maps, the necessary tools to responsibly offer assistance? More…