No Lack of Information about Information Highway
Looking for the latest developments in the ever-changing world of the information highway? Be warned that your efforts to keep up to speed will almost be made more–not less–difficult by the abundance of material that is available.
These days, bookstores carry a plethora of books about the Internet–or on-line services, or CD-ROMS, or any permutation that caters to the growing consumer interest in multimedia, according to Dow Jones wire service.
At home, you may find your mailbox stuffed with Wired magazine, the new, glossy NetGuide or the tiny Internet Letter from Washington. And now mainstream newspapers have joined in with expanded offerings on new media.
The question is: Is there just too much information about the information highway?
With computer manufacturers, software makers and on-line and Internet companies willing to spend to advertise or subscribe, many industry observers say there is ready financing to get large numbers of publications started.
The last great wave of computer publications centered on the personal computerÑthe hardware. Now the Internet is king. Magazines include Interactive Age and NetGuide, Internet World and WebWeek, and Family PC, Home PC, Computer Life, Digital Video and CD-ROM Today.
Newsletters grow like kudzu, too. They include Information and Interactive Services Report and Information Consumer to the Interactive Television Report.
“There have been numerous launches, but I think there is a market for it,” according to Thomas Wilson, associate publisher of NetGuide. Wilson thinks advertisers outside the computer industry will be interested in reaching his magazine’s well-paid, highly educated readers. “We attract the kind of readers people want to get to.”